Many companies today are using social media to advertise positions and find new employees. Using social media effectively in a professional manner should be a key part of your search for employment.

Social media profiles give you the opportunity to advertise yourself to potential employers, but they also serve as a space where employers can find out more about you. Being conscious of what you post online is really important and particularly if you’re seeking employment, you should be using social media channels with a professional head on.


LinkedIn is one of the most valuable social networking tools if you’re searching for employment. LinkedIn provides an online professional network of employers where you can approach individuals directly and likewise they can get in touch with you. If you’re on LinkedIn then make sure you’re profile is up to date with all experience, career information and transferable skill sets. Think of LinkedIn as an online CV which employers across the country can access at any time. Your profile can also include endorsements from previous employers so the more you can network and connect with people the more your connections will grow.


Many people now use Twitter in a professional manner, having short conversations and sharing information. It’s very easy to be informal on Twitter given its nature however always remain professional if your profile is open to the public. Twitter gives you the opportunity to follow companies to keep up to date with what they’re doing, which is really useful particularly if you have an interview coming up and want to know all the latest information. Your bio on Twitter can even include a link to your professional LinkedIn profile which gives people the opportunity to find out more about you, your skills and expertise.


Facebook is still one of the largest social media networks and while predominantly set up and used to connect with friends and family, it is increasingly becoming a platform which can be used more professionally. As with Twitter, Facebook is largely informal but don’t get caught up in this, particularly if you have a profile which is open to the public. Generally, Facebook is the least friendly social media platform to openly network but again offers a great opportunity to find out more about companies you apply for vacancies with.

If you’re not using social media as a mean to find employment then you should keep the following in mind:

  • Is your personal profile private? Are you sure? Check the privacy settings of your profiles to ensure that, even if they are personal they don’t portray you in a bad light.
  • Many employers now have a look at online profiles to find out more about candidates. Have a think about how you’re portraying yourself in a professional and personal sense.

If you are looking for support with networking and finding employment then a Hire a Hero Career Coach could help. Find out more: Work with a Hire a Hero Career Coach or get in touch with our Military Liaison Officer, Jinty:, 01495 366670.

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